Dangote Emerges ECOWAS’ Manufacturing Brand of the Year Award

by Harry Choms October 1, 2022

written by Harry Choms October 1, 2022

Dangote Industries Limited, Africa’s largest business conglomerate, has been named the Outstanding Indigenous Conglomerate of the Decade, taking home eight different Economic Community of West African States Manufacturing Excellence Awards (EMEA) in the process.

In the same vein, two of the Conglomerate’s subsidiaries, Dangote Cement Plc and Dangote Sugar Refinery Plc, were named Brands of the Decade by the renowned Marketing Edge magazine.

While the EMEA awards were given by Nigeria’s Daily Independent Newspaper and its BusinessDay Ghana counterpart, the Brand of the Decade for Dangote Group subsidiaries were received at the 10th edition of the leading brand magazine, Marketing Edge’s 2022 Summit and Award Night themed “Technological explosion in the digital Age – Imperatives for the marketing communications industry”, which held in Lagos.

The Dangote brand was named the number one brand by all standards, with its Sugar and Cement brands as the two brands, which company has contributed tremendously to infrastructure development not only in Nigeria but throughout Africa in the last decade.

Speaking at the event, Mr. John Ajayi, Publisher/CEO of Marketing Edge Publications, described this year’s awards as having a special attraction and uniqueness, designed to reboot, restart, and re-energise the Nigerian Integrated Marketing Communication landscape’s social, intellectual, and entrepreneurial landscape (IMC).

While praising Dangote Group’s management for the business strategy that has helped position the brand well ahead of competitors in the industry, he stated that the award event was organized to “celebrate the best and brightest brands.”

According to him, the Dangote brands were recognized for their leadership and dominance in various market segments and categories, and the recognized brands are those that “continue to make Nigerian consumers happy and satisfied.”

The Marketing Edge publisher praised the various winners and their managements for their roles in making Nigeria proud, citing Dangote Cement and Dangote Sugar as examples of how they have made Nigeria self-sufficient in cement and sugar production.

Mr. Anthony Chiejina, Group Chief, Branding & Communications Officer, Dangote Industries Limited (DIL), said in response to the new awards that the Group’s brand remains at the forefront of African enterprise and that the brand has touched the lives of many by providing their basic needs since its inception.

Mr. Chiejina expressed gratitude to the management of Marketing Edge publications for the recognition, explaining that consumers are loyal to brands that have a purpose, which is “why we designed a strategy that creates that purpose.” “Because we understand the power of brands, we have positioned all of our businesses to be consumer-centric in order to inspire millions of people,” Mr. Chiejina explained.

The company received several ECOWAS awards, including ECOWAS Manufacturing Company of the Year, ECOWAS Manufacturing Company CEO of the Year, ECOWAS Manufacturing CSR Company of the Year, ECOWAS Cement Manufacturing Company of the Year, ECOWAS Sugar Manufacturing Company of the Year, ECOWAS Salt Manufacturing Company of the Year, and ECOWAS Fertilizer Manufacturing Company of the Year.

Dangote Industries Limited was named Outstanding Indigenous Conglomerate at Marketing Edge Magazine’s 2022 summit, as well as Cement Brand of the Decade and Sugar Brand of the Decade.