At least 4000 content creators in Nigeria, South Africa, and Kenya have been empowered to use short videos to develop Africa’s creative economy. The makers who graduated from an eight-week intensive program called “Made for You” this weekend will share their various tales, including music, food, and cultural insights, with a global audience.
During the event in Lagos, Tutu Laditan, Senior Product Manager for YouTube, stated that the program’s curriculum equipped participants with the fundamental plan for transitioning from content production to becoming known content creators with global recognition.
She went on to explain: “They gained essential skills in areas such as content strategy, audience engagement and monetization of their YouTube Shorts thereby contributing significantly to Africa’s creative economy.”
Laditan stated that the empowerment became necessary because YouTube needs to bring in more local material.
She emphasized the importance of supporting local creators, stating that watching Nigerian short films might lead to content in India. So we decided that if consumers were to find value on the site, we needed to support our local creators. ‘Made For You’ encourages locals to share their talents, such as cooking, dancing, and other activities, in their own language.
The successful creators will now be integrated into the official Shorts community, guided by Community Partnership Managers (CPMs). They will now consider themselves part of the official YouTube Shorts Community.
“This milestone is only the start of their journey because YouTube is committed to their continuous assistance through advanced courses, networking opportunities, and possible inclusion into broader YouTube will be ready to speak with you about the Made For You project and provide more information.”
Youtube
Laditan, on the other hand, voiced confidence about content creators’ contributions to Nigeria’s GDP. According to Laditan, bringing in more creatives can lead to hiring more people to help with video editing, behind-the-scenes work, and script writing.
Source: vanguard.ng
