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Zest bridges business and payment lifestyles

by Tolulope Akinruli
October 29, 2023
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Zest bridges business and payment lifestyles
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Zest, a subsidiary of Stanbic IBTC Holdings PLC, is making waves in the fintech industry by facilitating a seamless connection between businesses and everyday life through a versatile and multifaceted payment platform. This innovative approach involves not only enabling e-Commerce capabilities but also providing value-added services and a range of other features designed to enhance the financial experience for both businesses and consumers, as captioned by entrepreneurng.com

As part of its overarching strategy, Zest aims to serve a wide spectrum of stakeholders, including consumers, businesses, application developers, and various other players within the financial services sector. This site positions itself as a solution-driven platform orchestrator that seeks to drive positive change by delivering superior experiences in payments and customized solutions across the board.

A recent event in Lagos, along with proxy launches in Port Harcourt, Kano, and Abuja, marked the introduction of it to the world. This event, aptly themed “Universe 1.0,” served as a platform for showcasing the brand’s identity and culture through a variety of touchpoints, highlighting the company’s commitment to innovation and user-centered design.

At the core of Zest’s mission are fundamental design principles that revolve around a multi-railed platform strategy, focusing on businesses’ ability to collect payments in any form preferred by their customers. This approach is complemented by a strong emphasis on human-centered design, growth driven by e-commerce, and a relentless pursuit of operational excellence. The essence of this approach is captured by Zest’s tagline, “Go for Better.”

In an era where businesses are increasingly seeking to expand their revenue streams and access new customer networks by establishing an online presence, Zest is strategically positioned as the go-to platform for making this transition seamless. They offer free e-Commerce platforms that empower businesses to digitize their operations and sell their products or services online. Through Zest’s ecosystem, businesses can easily start selling retail items or services online and conveniently collect payments through various methods, including cards, USSD, QR codes, and transfers.

The effectiveness of Zest’s approach is exemplified by the testimonials of businesses that have benefited from its services. Ayodele Adeyinka, Managing Partner of Easy Mart, a customer of Zest, noted, “Our onboarding was easy and happened in 3 minutes. We were thinking of going beyond our physical store and accessing a new wave of customers by selling our farm produce online. Zest was an easy choice because of pricing, customer support, and easy integrations.”

Businesses that partner with Zest not only experience a streamlined transition to digital operations but also gain the ability to operate more efficiently, access new customer bases, and scale their operations effectively. The payment gateway dashboard provided by this allows business owners and managers to have a comprehensive view of store performance, settlements, user access control, and inventory management, providing valuable insights for making informed decisions.

Conclusion: zest

Zest stands as a platform orchestrator that bridges the gap between consumers and businesses by offering diverse payment options, enabling online sales, providing access to value-added services, and offering flexible shipping solutions for order fulfillment. Their commitment to delivering better experiences in payments and customized solutions positions them as a significant player in the financial technology landscape.

For those interested in learning more about this platform and their services, you can visit their official website at www.zestpayment.com, where you’ll find a wealth of information about how they are revolutionizing the way businesses and consumers interact in the financial ecosystem.

 

Tags: Stanbic IBTC Zest Platform
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Tolulope Akinruli

Tolulope Akinruli

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