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Underwriter woos Nigerians with loyalty programmes

by Tolulope Akinruli
November 27, 2023
in Business News
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Underwriter woos Nigerians with loyalty programmes
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Nigerians Heirs Insurance Group, a prominent underwriting firm, has recently unveiled its pioneering loyalty program within the dynamic landscape of Nigeria’s insurance market. This innovative initiative aims to redefine the customer experience by offering a multifaceted approach to benefits beyond the conventional realms of insurance coverage.

Under the umbrella of the Heirs Insurance Rewards program, customers are presented with an enticing array of opportunities to avail themselves of remarkable discounts at a diverse selection of retail partners scattered across the nation. The program stands out by providing customers the prospect of enjoying up to a substantial 50% reduction in the cost of purchases or services at various partner locations, simply by presenting their exclusive loyalty card, Nigerians.

The roster of current partners participating in the Heirs Insurance Rewards program is impressive and spans a wide spectrum of industries. From luxury accommodations at Transcorp Hilton Hotels to fitness facilities like I-fitness Gyms, and from automotive care services at 3AL Automobile Garage to rejuvenating experiences at Oriki Spa, the program offers a comprehensive range of benefits. Additionally, participants can also enjoy perks at Roving Heights Bookstore and leverage digital business card services at Figo Digital, among others.

The visionary behind this groundbreaking loyalty scheme is Ifesinachi Okpagu, the Chief Marketing Officer of Heirs Insurance Group. In expressing the rationale behind the program, Okpagu emphasized the belief that insurance should seamlessly integrate into the fabric of daily life. The Heirs Insurance Rewards program goes beyond the conventional role of safeguarding assets and lives; it strives to create an ecosystem where customers are not only protected but also rewarded for their steadfast patronage, Nigerians.

Okpagu underscored the importance of insurance providing instantaneous benefits beyond its traditional offerings. He extended gratitude to the diverse array of partners for their collaboration in bringing this vision to fruition. The Chief Marketing Officer believes that this synergy between Heirs Insurance Group and its partners will elevate the customer experience, making insurance a more integral and rewarding aspect of individuals’ daily lives.

Conclusion: Nigerians underwriters

In essence, the Heirs Insurance Rewards program represents a paradigm shift in the insurance landscape, aligning itself with the evolving expectations of customers who seek not only protection but also tangible and immediate benefits. As the program unfolds, it is poised to leave a lasting impact on how individuals perceive and engage with insurance, ushering in a new era of Nigerians customer-centric innovation within the industry.

Source: The guardian

 

Tags: Heirs insurance group
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