Google and Kantar have once again named Infinix, a hip tech brand aimed at younger customers, among the Top 50 Kantar BrandZ Chinese Global Brand Builders 2024. This esteemed ranking, which is sometimes referred to as the “Oscars” of the branding world, emphasises Infinix’s ongoing efforts to strengthen its brand power and increase its level of global consumer recognition.
Infinix moved up one position from the previous year to the 44th position this year. For the second consecutive year, we are honoured to be listed among the Top 50 Kantar BrandZ Chinese Global Brand Builders 2024.
This acknowledgement is a testament to our dedication to technological innovation and winning over users throughout the world. Delivering necessities, enhancing brand equity, and creating global impact via uniqueness continue to be our major priorities.
Years of international localization have helped Infinix become a reputable worldwide brand. We will persist in advancing globalisation by means of localization, enhance our comprehension of user insights, deliver exceptional products, and establish a brand experience that epitomises “value.” — Lake Hu, Infinix’s chief marketing officer.
A commonly used brand valuation approach is employed by Kantar BrandZ, the largest consumer-focused brand asset insights supplier in the world. Based on votes from users worldwide, this evaluation ranks brands according to their salience, meaningfulness, and uniqueness. The fact that Infinix has consistently been on this list attests to the power and influence of its worldwide brand.
Taking the Lead in Innovation
This product keeps empowering youth in developing nations with its innovative technology and fashionable aesthetic. The NOTE 40 series and the flagship dual-core gaming GT 20 Pro have attracted a lot of interest this year.
All-Round FastCharge 2.0, which includes Wireless MagCharge, 100W Multi-Speed FastCharge, and the Cheetah X1 chip, is available on the NOTE 40 series. With its robust cooling system and 144Hz FHD+ AMOLED display, the GT 20 Pro, which is outfitted with the MediaTek Dimensity 8200 Ultimate processor and Pixelworks X5 Turbo dedicated display chip, delivers an eSports-caliber gaming experience.
Glocalization
It uses a “global layout + localization practice” approach, fusing regional innovations with global trends to cater to particular demands in each region.
For instance, it has created long battery life, multiple SIM cards, and universal tone photography technology specifically for African and global consumers. With operations in more than 70 regions, Infinix has accomplished worldwide localization in marketing, production, and R&D. Visit www.infinixmobility.com to find out more about it.
Information on Infinix
Infinix
This product is a hip tech company that was founded in 2013 and caters to younger customers. This is a global brand that offers state-of-the-art technology, fashionable designs, and exceptional performance in more than 70 countries. TWS earbuds, laptops, smart TVs, smartwatches, and smartphones are all part of our product lineup.
It was listed as one of the top 50 Chinese global brand builders by Kantar and Google in 2023. It also came in sixth place in the Asia-Pacific region of Fast Company’s 2024 World’s Most Innovative Companies list. Please visit http://www.infinixmobility.com/ for additional details.
