Prudential Africa has announced that 222 of its sales representatives have qualified for the Million Dollar Round Table (MDRT) in the first half of 2022. This compares to 39 qualifiers during the same period last year, a 469 percent increase. This makes Prudential the company with the most MDRT members in Africa, with Nigeria having the highest number of qualifiers.
The Million Dollar Round Table (MDRT) is the world’s most prestigious association of financial professionals. MDRT members are at the forefront of the global financial services profession regarding professional knowledge, ethical behaviour, and client service. Members are recognized for setting the international standard for excellence in financial services and meeting unique client needs in the evolving landscape of modern personal finance while adhering to a strict code of ethics.
These results reflect Prudential’s strong performance in Africa, with annual premium equivalent (APE) sales increasing by 17% yearly, as announced by the Group in its 2022 half-year financial results. APE sales increased by double digits in six of its eight markets.
“Prudential Africa continues to focus on investing in its distribution channels to support its customers’ health and protection needs,” said Nick Holder, Chief Operating Officer of Prudential Africa. We continue to provide digital capabilities to our agency force and financial service consultants to connect and engage with customers and provide personalized advice. Our multi-channel and integrated distribution strategy can adapt to changing customer needs and local market conditions, putting us in a good position to capitalize on growth opportunities.”
Prudential Zenith Life Insurance Ltd (PZL) is a Prudential Plc. subsidiary that was formed in 2017 when Prudential Plc acquired a 51% stake in Zenith Life Insurance. PZL is one of the most well-capitalized companies in the Nigerian insurance industry, offering a diverse range of individual products such as savings and investment-linked products, endowment, and protection products tailored to the needs of individuals and their families. The company’s product offerings for corporate clients include Group Life, Key-Man Assurance, Credit Life, School Fees Protection, and Mortgage Protection, ensuring the welfare of clients’ staff and families.
Prudential Plc is a provider of life and health insurance and asset management in Africa and Asia, assisting people in making the most of their lives by making healthcare affordable and accessible, as well as promoting financial inclusion. Prudential safeguards people’s assets, assist them in growing their assets and enables them to save for their dreams. It has over 19 million life customers and is traded on the London (PRU), Hong Kong (2378), Singapore (K6S), and New York stock exchanges (PUK).
Prudential Plc operates in eight African countries: Nigeria, Cameroon, Côte d’Ivoire, Ghana, Kenya, Togo, Uganda, and Zambia.
Prudential Africa, which has over 1 million customers, collaborates with over 11,000 agents, six exclusive bank partnerships, and access to over 600 branches to provide value-added insurance solutions to its customers.
