Nigeria’s Minister of Tourism, Ms. Lola Ade John, highlighted the vast potential of the tourism sector to significantly boost the country’s revenue and serve as a viable alternative to its oil-dependent economy if properly developed.
She made these remarks during a webinar organized by the Tourism and Hospitality Industries Thematic Group (THITG) under the Nigerian Economic Summit Group (NESG) in preparation for the 30th Nigerian Economic Summit.
The webinar, themed “Domestic Tourism: A Powerful Tool for Rural Revitalization and Economic Growth in Nigeria,” focused on the importance of promoting domestic tourism.
Ms. John emphasized that prioritizing domestic tourism could unlock numerous opportunities for rural communities.
She noted that in 2022, the tourism sector contributed N17.3 billion to Nigeria’s GDP, a figure that, while significant, is still small compared to the 7.5% of GDP that tourism accounts for in countries like France.
Ms. John also revealed that Nigeria is home to 1,091 tourist sites spread across 356 states and the Federal Capital Territory (FCT).
Many of these sites, including notable ones like Obudu, Ogbunike, Osun-Osogbo Grove, Kajuru Castle, and Yankari Game Reserve, are currently undergoing revitalization efforts focused on enhancing historic architecture, wildlife conservation, and ecotourism.
The minister stressed the need for investment in domestic tourism as a way to revitalize communities, create new revenue streams, and foster entrepreneurship.
She pointed out that the sector already supports 1.9 million jobs and has the potential to create even more if properly harnessed.
During the event, Mr. Udeme Ufot, Co-Chair of THECCSPC, echoed the minister’s sentiments, noting that the tourism sector has the capacity to generate substantial income and create job opportunities across various sectors, contributing to the diversification of Nigeria’s economy.
In a similar vein, Mr. Folorunsho Coker, Director General of the Nigerian Tourism Development Corporation (NTDC), called for increased Public-Private Partnerships (PPP), community involvement, and sustainable funding models to promote domestic tourism.
He emphasized that domestic tourism is six times larger than international tourism and plays a crucial role in addressing employment challenges in the country.
