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Nigerian Breweries announces price hike amid rising production costs

by Harry Choms
Nigerian breweries

Nigerian Breweries PLC has issued a “Price Review Notification” to all its direct customers in the West Zone. The notification, contained in a letter issued on Monday, February 12, 2024, and seen by Nairametrics, states that price adjustments will take effect from Monday, February 19, 2024, to offset the impact of increased production expenses.

The company assured customers with fully funded and system-registered orders before the specified date that they will be honored at the existing prices. However, any orders exceeding the communicated quantity window will be subject to the revised pricing.

Insider sources indicate that this marks the third price adjustment in the year that the FMCG company is reviewing its prices.

The letter reads:

“Please accept our best compliments! This is to inform you that we are constrained to review the prices of some of our SKUs with effect from Monday 19 February 2024. This review has become necessary because of continued rising input costs and the need to mitigate the impact.

In appreciation of our great partnership and your commitment, we will deliver at current prices all open orders that are fully funded and created in our system before 00.00hrs on Monday 19th February 2024. The exact quantity of orders that will be allowed will be communicated to you by your Regional Business Manager (RBM). Any order over this quantity will be re-invoiced at the new price on the 19th of February 2024.

While thanking you for your commitment to our valued partnership, be rest assured that we will continue to support your sales/distribution efforts as always. For further clarifications, please do not hesitate to contact your Regional Business Manager. Happy Selling!!! For. Nigerian Breweries Plc.”

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