Jumia Nigeria has officially launched its 2024 shopping festival, a two-week event designed to offer significant discounts on a wide range of products while helping local businesses reach a broader market.
The event, running from September 13 to September 29, is themed “Shop Authentic, Save More,” reflecting Jumia’s focus on providing genuine products at affordable prices during tough economic times.
In a statement, Jumia emphasized that this festival demonstrates its commitment to addressing the needs of Nigerian consumers by offering high-quality products at prices that fit their budgets. The company also sees the event as a means to support local businesses by connecting them with a wider customer base.
Jumia Nigeria’s CEO, Sunil Natraj, spoke about the festival’s broader purpose: “This shopping festival is our way of giving back to the community. By partnering with local and global brands, we are able to provide consumers with the best deals while also helping sellers grow their market reach.”
A variety of well-known brands are participating in the festival, including Tecno, Oraimo, Infinix, Nivea, Xiaomi, Itel, Adidas, PZ Cussons, Diageo, and Pernod Ricard. These brands will be offering exclusive discounts during the event.
Damilare Omotimehin, Marketing Manager at Tecno Mobile, highlighted how the festival aligns with their brand’s goal of making cutting-edge technology more accessible: “At TECNO, we believe everyone deserves access to the latest smart technology. The Jumia Festival provides a great opportunity for consumers to explore our innovative products at prices that fit today’s budget.”
The Jumia Festival 2024 presents a win-win for both consumers and businesses, offering unbeatable deals on authentic products while expanding market opportunities for sellers.
