According to Access Bank Plc’s W Initiative, the event organising industry manages more than $2 billion yearly. Access Bank Plc’s W Initiative promotes women’s leadership in business.
The bank, through its Women Banking Department, hosted the W Initiative workshop for a range of event industry vendors, including event owners, rental specialists, caterers, decorators, lighting and effects experts, event planners, DJs/Emcees, and traditional Alagas, according to a statement made available to PUNCH Online on Saturday.
The goal of the session, “Stepping into the Spotlight: Empowering Women in the Event Sector,” was to support and raise the profile of women working in the field.
The goal of the session, “Stepping into the Spotlight: Empowering Women in the Event Sector,” was to support and raise the profile of women working in the field.
Abiodun Olubitan, the bank’s Group Head of Women Banking, clarified that the purpose of the conversation was to highlight the achievements made by women in the event industry.
We’re saying, alright, let’s listen to you. How do you proceed? What more services would you require from the bank in order to support your sector and enable your companies to expand more quickly than you could on your own?.
We acknowledge that even within that group, there are various associations.”We think this industry deserves our attention, given that it controls over $2 billion annually,” the speaker stated.
Bolanle Olosunde-Jenrola, the guest speaker, spoke on using social media to increase brand awareness and business.
She gave attendees advice on a variety of online growth tactics, such as making paid advertising investments, producing high-quality content, figuring out who their target audience is, and selecting the best platform.
She stated, “Not every audience fits every platform.” “Interact with your customers and potential customers more and be very engaging.
” Be yourself, don’t try to imitate others.” Gbemisola Ajibulu, the bank’s Team Lead for Women Banking, reaffirmed the bank’s dedication to helping women in the event sector expand their enterprises.
“We saw the need to bring industry members together, engage them, and build their capacities,” the spokeswoman stated. The W Initiative’s managing team, Women’s Banking, is aware of the critical role that women play in the economy.
In instance, the event industry is big and mostly made up of women. Concentrating on this market and learning about the needs of women in this field from a bank perspective, as well as how we might support them and their enterprises, made sense.
