The superstar sparked comments on social media, following a huge deal he has just secured with a liquor company, Martell.
As announced via the official page of Davido‘s personal lawyer, Prince Bobo, he disclosed that Davido has just signed another mega ambassadorial deal with a popular alcoholic drink company, Martell Nigeria. A deal worth a whopping $ 5 Million.
Taking to Instagram, Davido himself announced the amazing news to his fans, letting them know that he has caught yet another big fish.
“I’m excited to announce my partnership with Martell as their new Standout Swift. Stay tuned to see what we have in store for you.”
On Martell’s official Twitter page, they shared a glimpse of Davido in an advert video. Martell wrote, For Martell, a Standout Swift is someone who challenges convention & inspires others. After more than a decade of ground-breaking music & pushing Afrobeats beyond borders, that’s exactly what @davido portrays, making him Martell’s newest Standout Swift.
You would also recall that yesterday, Davido signed an endorsement deal with a popular snack company, known as, Munch Nigeria.
“As a singer and songwriter, my mission is to show the new generation that the possibilities are endless, and my partnership with Martell is another opportunity to pay tribute to the legacy I have created with my music and community,” said Davido. “My hope is that the ‘Standout Swift Story’ inspires people to pave their path and challenge the status quo, not just for their benefit but for the benefit of those around them”.
For Martell, a Standout Swift is someone who seeks to open up doors for and within the communities around them. Paying homage to this expression and Davido’s mantra – ‘We Rise By Lifting Others’, the film also features members of Davido’s crew who has reached international prominence due to the superstar’s impact.
“We have a deep understanding of the challenges being faced by the new generation hence, we remain passionate about driving positive change amongst them and the ‘Standout Swift’ campaign further mirrors our commitment to fulfilling this,” said Sola Oke, Managing Director of Pernod Ricard Nigeria.
The ‘Standout Swift Story’ celebrates the shared legacy between Davido and Jean Martell, who founded the great cognac house in 1715.
