Coca-Cola Nigeria Limited and its franchise partner, Nigerian Bottling Company (NBC) Limited, have reaffirmed their dedication to ethical business practices.
This comes in the wake of accusations from the Federal Competition and Consumer Protection Commission (FCCPC) regarding alleged transparency and consumer communication violations.
The FCCPC accused Coca-Cola and NBC of breaching the Federal Competition and Consumer Protection Act (FCCPA) by engaging in misleading trade descriptions and unfair marketing strategies.
The Commission specifically pointed out that the companies promoted the “Original Taste, Less Sugar” variant as being the same as the classic Coca-Cola, despite differences in formulation.
These practices, according to the FCCPC, could lead to significant fines for violating consumer rights laws.
In response, Nwamaka Onyemelukwe, the Director of Public Affairs, Communications, and Sustainability at Coca-Cola Nigeria, refuted these allegations over the weekend, asserting that they have not breached consumer transparency guidelines.
The statement reads: “Coca-Cola Nigeria provides clear, accessible nutrition information on our packaging in line with national regulatory requirements and is committed to transparency for consumers.
“Our priority is safeguarding consumer interests and we will continue to work constructively with the government on this matter.
“We strongly believe that the Coca-Cola system in Nigeria has complied with all regulations and look forward to the opportunity to bring this topic to closure.”
