Blum, Nigeria’s latest crypto airdrop sensation, has announced a major milestone. The project now boasts over 20 million users, a jump from the 10 million users recorded 11 days ago. This rapid growth highlights the increasing popularity of Web 3 projects on social media platforms like Telegram.
The Blum team celebrated this achievement on their X page, expressing gratitude to their users and urging continued engagement. They tweeted, “20 MILLION @blumcrypto USERS! We hit 10M+ on May 31st, and now on June 11th, we’ve zoomed past 20M+! You all are absolute legends! Thanks for making this happen! Let’s keep the hype rolling and see how far Blum can soar!”
Blum’s rapid user growth underscores the power of social media integration in driving Web 3 adoption.
Blum’s Leadership
Blum was co-founded by Gleb Kostarev, a former vice president at Binance who now serves as CEO. Kostarev left Binance last September as the exchange prepared to exit Russian markets. He previously oversaw Binance operations in Asia, APAC, Eastern Europe, and Turkey.
Another key figure is Vladimir Smerkis, the former general manager of Binance Russia and CIS, now Blum’s chief marketing officer and co-founder. Smerkis departed Binance the same week as Kostarev.
Additionally, Vladimir Maslyakov, CTO of Thekey.space, is part of the Blum team, according to CEO Kostarev.
These former Binance executives launched Blum to create a unique crypto trading app that combines centralized and decentralized exchange features. The app attracted over 50,000 signups within its first 48 hours.
Blum’s Impact in Nigeria
Blum’s airdrop campaign has taken the Nigerian crypto community by storm. Millions of Nigerians share their Blum invite links on X to gain referrals. Popular posts inviting Blum participants to share referral links receive an average of 14,000 to 15,000 replies, showcasing the high level of engagement.
To qualify for the airdrop, users need a minimum of 10 referrals.
Key Facts
Blum’s Telegram channel has over 8 million subscribers, making it the fourth largest in the world. Additionally, Blum is set to benefit from a major accelerator program launched by Binance, which is no surprise given its founders’ connections to the crypto giant.
