Adobe Inc. is allocating $3 per minute towards acquiring video content to bolster its artificial intelligence (AI) text-to-video generator to stay competitive against OpenAI’s Sora.
The company has called upon its wide network of photographers and artists to contribute videos depicting everyday activities and human emotions like walking, joy, and anger. As per Adobe’s announcement, the aim is to gather a vast array of assets for training AI.
Over the past year, Adobe has diligently expanded its software suite for creative professionals, integrating generative AI features into well-known tools such as Photoshop and Illustrator. These efforts have resulted in tools capable of translating text into images and illustrations, garnering billions of engagements, initially reported by Bloomberg.
However, the emergence of OpenAI’s video-generation tool, Sora, has raised concerns among investors, casting doubts on Adobe’s resilience in the face of disruptive innovations. In response, Adobe has reaffirmed its dedication to video-generation technology, promising further advancements later this year.
Key Points:
- The initiative calls for submitting more than 100 brief clips depicting human actions, emotions, basic anatomical features, and interactions with common objects like smartphones and fitness equipment. Contributors are advised against providing copyrighted or offensive content.
- Compensation for submissions averages at $2.62 per minute of footage, with potential earnings increasing to $7.25 per minute.
Insights:
This call for submissions underscores the substantial data requirements underlying AI models powering popular content creation tools like ChatGPT. Debates and controversies surrounding data sourcing have been ongoing. Mira Murati, OpenAI’s Chief Technology Officer, hinted at Sora’s training data sources in a widely circulated Wall Street Journal interview, mentioning platforms like YouTube, Facebook, and Instagram.
In contrast, Adobe champions a different approach, primarily training its models on an extensive stock media library tailored for marketers and creative agencies.
