Elon Musk, the owner of Twitter, announced that content creators will be able to earn money from the platform as it begins ad revenue sharing.
Twitter will now compete with YouTube, TikTok, and other social media platforms that have rewarded content creators through ad revenue sharing.
However, the Twitter CEO stated that the newly introduced revenue-sharing model is only available to Twitter Blue Verified content creators. This means that in order to benefit from this arrangement, a Twitter content creator must pay the $8 monthly subscription fee.
The announcement
While Musk said the ad revenue sharing with content creators began on Friday, February 3rd, 2023, Twitter has yet to release the ad-sharing formula.
Announcing the development on Friday via Twitter, Musk said:
Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads. To be eligible, the account must be a subscriber to Twitter Blue Verified.
Emphasizing the new direction for the microblogging site, Musk in response to comments by his followers on the new development said, “Twitter needs to be where a creator is most highly rewarded for their time and talent.”
Past developments
In recent years, Twitter has introduced a number of features to assist content creators in earning money, including Super Follows, Ticketed Spaces, and a special monetization dashboard.
Twitter’s creator features to focus on connecting creators and their followers directly with monthly paid subscriptions and ticketing, but Musk appears to be interested in incorporating an advertising revenue share into the mix.
Twitter announced earlier this week that it will no longer support free access to the Twitter API beginning February 9, instead offering a paid basic tier. Analysts believe this is an attempt to diversify its revenue as ad revenue declines.
