Influencers earn money a number of ways, from sponsorships to selling merchandise.
How much money different creators make depends on a variety of factors, from content category to what platform the influencer is prominent on.
For Jehava Brown, a stay-at-home mom who runs a full-time influencer business, her monthly income comes from working with brands like Walmart, Amazon, and Disney on paid partnerships.
Brown has 196,000 followers on Instagram. She recently told Insiderthat she charges an average$5,000 for a single Instagram post and $3,000 for an Instagram Story.
Insider has spoken with dozens of other influencers on Instagram, YouTube, and TikTok about how much each of them makes from videos, sponsorships, and other revenue streams.
Here’s a breakdown of our coverage:
How much influencers earn from brand deals
Many influencers rely on sponsored content from a set of Instagram posts and Stories to a dedicated YouTube video promoting a company to earn money.
Rates for these types of brand deals vary based on an influencer’s engagement rate, platform, and other factors like usage rights.
Here’s a breakdown of our coverage of how much influencers make for brand deals and sponsorships.
YouTube
TikTok
How much influencers earn from affiliate links
Some influencers use platforms like LiketoKnow.it and ShopStyle to generate affiliate links, or discount codes provided by brands, to earn a percentage of sales.
How much influencers make selling direct-to-consumer products and merch
Social-media stars are increasingly leveraging their presence online to create consumer products to sell directly to their followers.
Influencer-lead DTC brands first began popping up earnest in 2012, with companies like the fitness program, “EmFitChallenge”; the phone case company, Wildflower Cases; and the cold-press juice line, Suja.
How much influencers make reselling clothing
Resale apps like Poshmark, Depop, and Etsy have become lucrative small businesses for many creators, particularly on Instagram.
How much influencers make promoting songs, especially on TikTok
One of the most popular ways to earn money as a TikToker is by promoting songs in videos. Music marketers and record labels regularly pay TikTok users to post on the app in an attempt to make a new track go viral.
