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Important Business Finance Metrics You Should Monitor

by Gift Adene

Did you know that operating a successful company requires careful attention to financial performance?

Monitoring the finances of your business doesn’t have to be difficult or time-consuming.

The health and future of your company are your job as an entrepreneur, and this is accomplished through monitoring key financial and commercial KPIs.

Keeping track of your financial success may seem like an unnecessary chore given all of your other duties as a business owner, from tax preparation to marketing and advertising.

The key financial and commercial performance indicators that any company should monitor constantly are listed below.


Profit is the first financial indicator that your company needs to monitor. Profit is the difference between a company’s income and the costs associated with producing its goods or rendering its services.

You must keep detailed records of your income and outgoing costs in order to determine your profit. This can be done by drafting a profit and loss (P&L) statement, but it can also be monitored using a spreadsheet on a monthly basis.

Even while it can appear straightforward at first, taxes and inflation can have an impact on this indicator, which is frequently ignored.

You’ll be able to make better business decisions if you take into account these elements.

Cash Flow

The quantity of money flowing into and out of a business during a given time period is known as cash flow. Typically, a month’s worth of operations is used to measure cash flow.

You may monitor cash flow using a few measures, such as net sales, gross profit, and net profit. Net sales are the sum of money a business makes after subtracting refunds and sales tax. Gross profit is the amount of money earned after production or acquisition costs have been subtracted. Fix costs are subtracted to get at net profit. Invoicing is essential in all of these areas, which is why you want an invoice generator. It will be much easier to get consumers to pay on time if you can quickly and easily create simple, professional invoices.

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When a company’s revenue is less than its costs, a loss ensues. Take into account both fixed and variable costs, like as taxes, rent, and employee pay, when determining loss.

Utility costs and marketing expenditures are examples of variable expenses that change according to the company’s revenue.

Asset and Liability Tracking

Asset and liability tracking is crucial for monitoring the overall health of a business. The difference between assets and liabilities is referred to as equity.

Liability refers to the amount of debt a company has incurred. If a business has a high level of liabilities, it has taken on significant debt. This will affect the company’s equity—the difference between a company’s assets and liabilities.

Customer Tracking

The people who purchase your goods or services are known as customers. You must keep track of your consumer base because they are the foundation of your company. Client acquisition cost, customer lifetime value, and customer churn rate are a few indicators you may use to measure your customers.

The expense of obtaining a new customer is known as customer acquisition cost. The sum of money a customer will spend on your goods or services over the course of their lifetime is known as customer lifetime value.

The percentage of clients who stop doing business with you during a specific time period is known as your customer churn rate.

Business Growth Tracking

Business growth measures how much your business has expanded over a given period. You can track your business growth metric by measuring the increase in revenue, the number of new customers, or the number of new employees.

Business Performance Tracking

Business performance is a metric for gauging a company’s success. By calculating the company’s earnings, loss, cash flow, assets, and liabilities, you can keep tabs on this.

To ensure the long-term success of your company, it is essential to monitor its financial performance. You can spot red flags and determine your company’s future course by monitoring the appropriate financial KPIs for your firm.

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